Could better salt solve the UK's Vitamin D crisis?

2 April 2025 Makers Spotlight

Salt might just be the new vitamin supplement. Feel Complete is proud to announce the launch of Aura Sea Salt, an innovative salt that tackles the UK's critical Vitamin D deficiency crisis with every pinch. Nearly half of the UK population faces low Vitamin D levels, impacting immunity, mood, and bone health.

Aura Sea Salt infuses sustainably harvested Celtic Sea Salt with organic shiitake mushrooms to naturally deliver the NHS-recommended daily Vitamin D dose.

"Vitamin D deficiency is all too common in this country, especially after our long winters. Millions of adults and children have deficient levels, significantly affecting bone health and contributing to seasonal depression," explains Nutritional Scientist Priya Sivanesan (BSc ANutr). "Just two pinches of Aura Sea Salt provides the NHS-recommended 10 micrograms daily."

Available in five mouth-watering varieties—Wild Garlic, Cayenne & Paprika, Mushroom & Herb, Turmeric & Black Pepper, and Hint of Pepper—Aura Sea Salt is crafted by hand in the Cotswolds and is Soil Association Organic Certified.

"Aura Sea Salt offers an exceptional natural alternative compared to synthetic supplements," adds Registered Nutritional Therapist Jo Kelly (BSc Hons dipION mBANT mCNHC). "It aligns perfectly with my food-first approach."

Nutritional Therapist Fleur Bailey shares her experience: "This salt has quickly become my kitchen staple. It's delicious, health-supporting, and delivers daily Vitamin D effortlessly. I'll never return to plain sea salt again."

Feel Complete founder Aaron explains, “Traditional vitamin D supplements are ultra processed and often left unused in kitchen cupboards around the nation. We've created Aura Sea Salt to make taking vitamin D simple, enjoyable, and natural—something people actually look forward to incorporating into their meals. Aura Sea Salt meets the highest standards, being one of very few organic and vegan Vitamin D products on the market.”

Could the solution to the UK’s Vitamin D crisis be sitting in your kitchen cupboard?

Aura Sea Salt - Organic – Feel Complete